What If: Strikeforce as a Women's-Only Fight Promotion?
Josh Nason has an interesting piece up over at Bloody Elbow suggesting that Strikeforce's future ought to be rooted in women's MMA. He argues, among other things, that it would distinguish the Strikeforce brand and open up MMA to a new range of fans and sponsors...
- We don't need more of the same MMA: Strikeforce's talent roster is thin and everyone knows it. There are guys fighting in the UFC solely because they're filling spots -- not because they're among the best fighters in the world. There's enough UFC events in 2012 to get the top Strikeforce talent action and create more exciting cards as a result. If they have to cut guys on either roster, so be it. Take aboard the best and let's get after it already. We simply don't need more of what we've seen this year: events for hardcore fans and constant questions of when the top talent like Melendez are going to shift over. Unless they move a hundred fighters from UFC over to Strikeforce to fill out the roster, what's the purpose in keeping it as is?
- It's a unique idea that hasn't been done on a national stage before: The UFC is on TV all the time. HDNet has hundreds of hours of live events a year. Bellator runs 25+ events a year. None of them have truly embraced women's MMA other than a scant few fights. If a promotion can actually focus solely on putting together the best women in the world, they will lead the pack in something new. Who doesn't want that?
- Zuffa has the money to do it: If there's any company in the world that can afford to take the risk, it's Zuffa. They also have the money and resources to do it right. Focus on two power divisions (130/140 or 135/145) and build from there. Sign everyone you can and make stars. Do what White has said there isn't and create depth by bringing all of this talent under one roof and pay them well to do so.
- Run smaller venues and less shows as you build: There's no reason to book 5000 seat arenas. Smaller 1500 seat venues like the Pearl or likewise are just fine, but price tickets accordingly. Book events in hometowns of main eventers like WEC did with Urijah Faber back in the day. Treat Strikeforce like a startup and focus on making six events a year as strong as you can.
- Promotion to a new group: A women's only promotion would help in attracting a new audience to educate. Find appropriate sponsors. Play to all audiences. Find a way to build more draws like Ronda Rousey and Tate. If the sport is going to grow, its athletes need a major league to strive for, one that will allow women to train full-time and make some good money for competing. There are other potential stars out there that just need to have airtime to show their skills.
I think it's a fascinating idea, but I ultimately disagree with it, and it all comes down to his first point.
I've written on the subject already, but to summarize: the UFC simply can't support the entirety, or even just the best, of Strikeforce's roster. A lot of number crunching was done in the wake of the WEC merger, and the results revealed that while the UFC may be growing in terms of exposure and prestige, its roster isn't expanding all that much. What this means is that if Strikeforce were to become women-only, and you wanted to continue watching Gegard Mousasi, Ovince St. Preux, Mo Lawal, Rafael Feijao, Mike Kyle, and Lorenz Larkin, you'd have to find nearly just as many current UFC light-heavyweights to jettison to free up space. So who gets tossed?
Regarding his last three points, I'm in total agreement, but Strikeforce ought to be doing those things now, regardless of whether or not the organization promotes women's MMA exclusively.
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I was one of those people that did a lot of that number crunching after the Strikeforce purchase
And after the Fox deal. It was based on the premise of no more than 16 PPVs, 4 shows on Fox, and 6-8 shows on FX, as well as a looming Flyweight division. At the time I concluded that no, there is not room for all the UFC Strikeforce fighters (estimated at being around 45 after a few had already been poached), or more than a handful really.
Now that they have added six events exclusively on Fuel TV, there is definitely room for those Strikeforce fighters.
The idea of a women’s only promotion is appealing to me and I think it could have traction, at least with casual viewers if not with live gates, but it’s a huge risk.
You could do 50-60 female fighters across 3-4 weight divisions and slowly extend Zuffa’s near stranglehold on talent to even Women’s MMA, and after doing a retarded amount of research I believe the talent is there, with viable amounts of talent at W135, W125, and W115, and W145 being extremely thin but with enough fighters to build up challengers for at least 18 months before depth problems might force the division to fold (and this is assuming no new talents burst on the scene like Randi Miller or whoever). So basically matchmaking is doable, even if W145 could create headaches.
I still think the idea of a feeder org which also has Women’s MMA is a better idea. They could do annual Grand Prix’s with the guys, the winner of which would always go on to the UFC (along with other stand outs). They could start a Featherweight division too and grab additional talent. They could send a few UFC guys down to SF who are skidding badly in lieu of firing them, for a chance at a career rebound or to put over an up-and-comer if they lose.
Meanwhile they’d be looking for guys with exciting fighting styles so at least the fights themselves will be fun. And I might scrap the HW division entirely. If SF is to be a feeder org, it needs to offer fun fights.
Anyway Rousey is almost single-handedly making it fucking impossible for Zuffa to get rid of Women’s MMA. I’m so proud of her… :3
by Chromium on Dec 15, 2011 12:49 AM EST reply actions 2 recs
This is a wonderful post. Thank you.
In case it wasn’t clear before, I love the idea of a robust, active set of WMMA divisions. And of course I love the idea you propose in the third to last paragraph. With such a model, I also think it’s possible that Strikeforce could end up pulling some of the weight that The Ultimate Fighter is pulling now. Both would essentially be tournaments leading to the UFC, but with different feels to them. Also, TUF might not need to run quite so frequently, reducing the apathy that seems to have set in recently (though maybe that’s just me).
SquishingMachine, now at HeadKickLegend.com
Excellent point about Fuel
I was going to say the same thing, but you beat me to it. As you point out, using Strikeforce as a feeder organization makes too much sense not to do it — they could bring prospects along at the right pace instead of throwing them to the lions and give guys with some name value a chance to turn it around. Here’s a concrete example: if Jake Shields loses to Akiyama in February, he’ll have lost three in a row. Those losses are all forgivable in the big picture, but if you just cut him, somebody’s going to sign him. The worst-case scenario is Shields going over to Bellator and losing to Hector Lombard or Ben Askren and thereby legitimizing their champions. Bringing him down to Strikeforce would be a much better option.
"Denique nullumst iam dictum quod non dictum sit prius."-- Terence
"By doubting we come to inquiry and by inquiry we perceive the truth." -- Abelard
by Patrick Wyman on Dec 15, 2011 1:51 PM EST up reply actions

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